Sponsored: Free Small Change app invites Ottawa to save money, do good in the community

Canadians have their eyes on their bank accounts – whether trying to stick to a budget, save to meet a big goal, or simply just make ends meet. But according to the Financial Consumer Agency of Canada, only 46 per cent of Canadians have a budget.

A new free app launched by United Way Ottawa will help. Small Change makes it easy for people to save money, have fun while doing it and do good in the community.


Similar to a fitness tracking app, the Small Change app helps users set savings goals and change their spending habits to reach those goals – like making lunch instead of buying it, or biking to work instead of driving. Each time a user tracks savings through the app, TD will donate $1 – up to a total of $50,000 – to support Ottawa financial education programs through United Way. The app also offers up quick, useful financial tips from the Financial Consumer Agency of Canada.

Funds raised will go to Ottawa’s EBO Financial Education Centre, which provides vital supports to those in need. It offers budget counselling, negotiations with creditors and educational workshops to hundreds of people struggling with challenges such as insufficient income and growing debt.

Last year United Way helped empower more than 2,500 people in Ottawa to make better financial decisions. The app was created by United Way Ottawa, in collaboration with the Financial Consumer Agency of Canada and with the support of TD as an innovative way to continue this important work.

Download the Small Change app for free on any Android or Apple device. Learn more at smallchangeapp.ca.

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